Forbes: What marketers want to hear from voice tech and smart speakers
“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler, global head of media, insights division, at Kantar. “But we will see the rise of marketing activities which can build brands and drive sales: information, entertainment, and even interaction with other media channels like TV ads, getting consumers to ask for recipes, or ‘how to’ guides.”