Consulting News

From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks, Kantar unveils 10 marketing trends to watch in 2025
Diary of a CMO: Is your category’s ceiling coming down on you?
10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
Why brand affinity is the secret sauce of effective marketing
Kantar promotes from within announcing new Consulting leadership in Australia
Optimising your pricing strategy during inflationary times: how to make mindful pricing decisions
Determining sponsorship ROI
Modern Marketing Dilemmas: How should marketers stand up to recession?
Why ESG credentials must have visibility if they are to add value
Why Mark Ritson urges brands to go beyond salience
Can the inflation stir us toward a more climate-conscious consumption?
How to conquer video advertising
Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Kantar Australia turbocharges research, marketing and growth offer
Why the right leaders are critical to your digital marketing transformation
Inflation and risk reduction: what brands can do
Culture and COVID-19: How has the pandemic affected people globally?
Reimagining imagination as a winning trait of leading businesses
5 keys to a successful digital marketing transformation