It’s not all about Generative AI, even though it dominated the conversation, along with marketing effectiveness. But there are many implications for marketers – discover the main ones here.

Before this year’s Cannes Lions International Festival of Creativity, one thing was certain: generative AI was going to be the talk of the town, along with a whole host of topics that the advertising industry has been grappling with over the past year.

Cannes is the world’s biggest celebration of creativity – bringing together the leading experts in the industry to discuss the future of creativity and its challenges. In this article, we share five creative themes that marketers can take from this year’s Cannes Lions’ expert talks and award-winning work, to propel their brands and businesses forward.