Brands need deep human insight more than ever. Carefully curated AI and Chatbot technologies can provide quality insights at scale.

That 2020 was a watershed in time is a view that is unlikely to be contested. The pandemic has affected (and changed) almost every aspect of life – the economy, education, healthcare, work, relationships, purchase and consumption. Do marketers have the tools to understand what those changes mean?

Who could have foreseen that more than a year after the outbreak in Wuhan, 70% of people around the globe would still feel that coronavirus concerns them ‘hugely’ or that 1 in 3 people in ‘leading’ countries (high vaccination rate and stable/declining case rate) would still feel worried about falling sick despite taking care of themselves?