Kantar Media’s Bas De Vos offers a perspective into the success of media titans Disney, Warner Bros., and the BBC. Discover how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry.

100 years and counting: how centennial media brands stay relevant

Kantar Media’s Bas De Vos offers a perspective into the success of media titans Disney, Warner Bros., and the BBC. Discover how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry.

In the world of media and entertainment, few can claim experience as rich and enduring as the BBC, Disney, and Warner Bros. Last year marked the BBC’s centenary. In April, Warner Bros joined the 100-year club, and this September, Disney celebrates this illustrious milestone.

But what drives the success of these giants in a fiercely competitive industry? At the heart of their resilience and enduring appeal, I believe surely lies their capacity to evolve, innovate, and continually meet the ever-changing demands of their audiences. To celebrate the achievements of the 100-club members, we look at the key role audience insights played in their continued success.