CMO: Kantar global CEO: Marketers don’t understand people as well as they think they do
While visiting Australia, Kantar’s Global CEO Eric Salama tells CMO’s Vanessa Mitchell a...
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CMO: Kantar: Customer journeys must be redefined
Customer centricity is easily talked about, but rarely achieved. Kantar’s global CX transforma...
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CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe...
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Marketing: Drawing the line from CX to ROI – it’s the human touch
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this ex...
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Marketing: Tackling touchpoints – making the most out of memorable brand experience
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this...
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Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it is impor...
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Mumbrella: LinkedIn’s #compulsory hashtags are a step #backwards
As LinkedIn begins trialling compulsory hashtags as part of its Project Agora, Jon O’Loughlin argues...
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Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis
Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by...
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Opinion: When it comes to customer experience, the time for talk has passed
By Jamie Thorpe, CX Commercial Director, Kantar TNS UK For CX guidance for your brand talk to us. Sy...
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Podcast: Transforming exceptional customer experience
Kantar Australia’s Head of CX Jake Pilgrim discusses how brands can achieve effective CX strategies ...
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