Gen AI is here to stay and becoming a part of our reality beyond its applications in business processes. But what do consumers feel about Gen AI now that it has been brought to the forefront of their attention?

Generative AI has been a hot topic since the launch of OpenAI’s ChatGPT for public use in November 2022. Every sector is looking into ways of incorporating AI into their processes, including improving efficiency or inspiring creativity, and media is still abuzz with discussion and controversy around the topic. In May 2023, it went as far as Writers Guild of America and Screen Actors Guild going into strike over labour disputes, including the use of generative AI in the industry. But what do consumers feel about Gen AI now that it is been brought to the forefront of their attention, and is being more and more widely used in every aspect of their life?