Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasions, according to Kantar.

The brand insights group has launched the ‘Blueprint for Brand Growth’, an analysis of over 6.5 billion global attitudinal and shopper data points from the past decade. The Blueprint is the product of a collaborative effort between Kantar’s experts, industry leaders, and advanced analytics work, leveraging Kantar’s unique BrandZ and Worldpanel data assets.