Qualitative

Influencing human behaviour has never been easy for brands. We bring human understanding to every business challenge, using sensitive elicitation, observation and interpretation skills to help transform your business through behaviour change, innovation, ideation and cultural insight.

We think flexibly about your business issues, and work with multiple sources of data to address them. It’s about curiosity and co-creation, and combining empathy with science to bring you the full picture.

Illuminating the moments that matter, we provide unmatched access to insight about people’s lives, relationships with brands and cultural contexts. Whether your question is about brand strategy, innovation, creative development, commerce or customer experience, we promise to surprise you and push your thinking further with our answers.