The BrandZ™ Top 100 Most Valuable Global Brands have increased their total brand value by six percent, adding $277 billion over the past year to reach $5 trillion in total value. Explore how high-performing brands are proving their resilience, the pandemic impact across 14 categories and implications for future growth.
Brands embody a core promise of values and benefits consistently delivered. Brands provide clarity and guidance for choices made by companies, consumers, investors and other stakeholders. Brands provide the signposts we need to navigate the consumer and B2B landscapes. At the heart of a brand’s value is its ability to appeal to relevant customers and potential customers. BrandZ™ uniquely measures this appeal and validates it against actual sales performance.