Resilience and growth in 2020: lessons from the world’s most valuable brands


The BrandZ™ Top 100 Most Valuable Global Brands have increased their total brand value by six percent, adding $277 billion over the past year to reach $5 trillion in total value. Explore how high-performing brands are proving their resilience, the pandemic impact across 14 categories and implications for future growth.


Brands embody a core promise of values and benefits consistently delivered. Brands provide clarity and guidance for choices made by companies, consumers, investors and other stakeholders. Brands provide the signposts we need to navigate the consumer and B2B landscapes. At the heart of a brand’s value is its ability to appeal to relevant customers and potential customers. BrandZ™ uniquely measures this appeal and validates it against actual sales performance.


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Australia Webinar – Brand

Optimising brand connections in post-covid Australia

Actionable insights from the world’s most valuable brands
Wednesday 29 July, 2020 @ 13.00 AEST


As Australia navigate beyond coronavirus, learn how to be a meaningful, different and salient consumer brand choice with Aussies. The team from Kantar will reveal:

  • How to connect with consumers in the new Australian landscape
  • Key metrics defining brands that topped the 2020 BrandZ Top 100 Most Valuable Brands list
  • How global leaders are using innovation and creativity to their advantage
  • The significance of trust and corporate reputation in brand-building
Register today

Top 40 Most Valuable OZ Brands 2019

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