Episode #6 – The value of Brand Z with Jarrod Payne
Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the larg...
15 April, 2019 No comment
Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your new bite-sized insight every second Tuesday into the topics that make a difference.
Episodes
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Episode #5 – The future of measurement with Gai Le Roy from IAB Australia
Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measuremen...
02 April, 2019 No comment -
Episode #4 – The secrets to gaining brand trust with Sarah King
In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals ...
18 March, 2019 No comment -
Episode #3 – Getting into the mind of neuroscience with Deepak Varma
Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems ope...
04 March, 2019 No comment -
Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
19 February, 2019 No comment -
Episode # 1 – Getting inside the minds of generations with Jane Ostler
Kantar’s global head of media and digital reveals the stark differences in generational attitudes to...
07 February, 2019 No comment
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