Kantar Australia | Bite Size Insights

Bite Size Insights

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your new bite-sized insight every second Tuesday into the topics that make a difference.

Episodes

Podcast: The evolving human story – how brands can connect with people through COVID-19 and beyond

As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still screa...
12 May, 2020 No comment
Podcast: The food we eat and why – bringing sensory research to life

Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of bio...
28 April, 2020 No comment
Podcast: Advertising and creative development during COVID-19 and beyond

This piece reflects the current position as of Friday 20 March 2020 – the day of recording. In...
26 March, 2020 No comment
Podcast: COVID-19 learnings from Italy

In unprecedented times when physical human connection is being tested, we have turned to our network...
24 March, 2020 No comment
Podcast: How to create well-branded ads for TV

Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam ...
17 March, 2020 No comment
Podcast: Transforming workplace culture through measuring equality, diversity and inclusion

80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel e...
03 March, 2020 No comment
Podcast: How brands can get sustainability right in the decade of purpose

The role of brands is changing. Consumers now demand their brands deliver a positive impact in their...
18 February, 2020 No comment
Podcast: The new rules of digital measurement in the cookieless era

Kantar’s media and digital gurus discuss how digital media measurement will change with increased pr...
12 November, 2019 No comment
Podcast: Optimising touchpoints in financial services

Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Aust...
29 October, 2019 No comment
Podcast: How brands can meaningfully connect with consumers

Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Austral...
15 October, 2019 No comment
Podcast: Winning with women in financial services

Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses in...
01 October, 2019 No comment
Podcast: Putting data and insights at the heart of strategy with Eric Salama

Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-drive...
17 September, 2019 No comment
Podcast: Lessons from Australia’s most valuable brands

Innovation and brand experience have proven to be critical factors driving performance according to ...
03 September, 2019 No comment
Podcast: The power of connection and optimising touchpoints

Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria...
20 August, 2019 No comment
Podcast: Why a data centric culture is imperative for your brand

Kantar Australia Business Intelligence Director John Cucka reveals the importance of creating a data...
05 August, 2019 No comment
Podcast: Getting innovation right to drive growth

Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation...
23 July, 2019 No comment
Podcast: Transcending creative across borders

Does your creative work in markets beyond or Australia? Or have you been given global creative and w...
09 July, 2019 No comment
Podcast: Celebrating humanity through immersion

How women in rural India influenced Matt Beal’s approach to research Kantar’s Matt Beal traveled to...
25 June, 2019 No comment
Podcast: Transforming exceptional customer experience

Kantar Australia’s Head of CX Jake Pilgrim discusses how brands can achieve effective CX strategies ...
11 June, 2019 No comment
Podcast: The secret to how brands grow faster

People experience brands across an ever-growing range of touchpoints. The most successful brands are...
27 May, 2019 No comment
Podcast: Designing to the edges with 4B’s Dan Formosa

Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, wh...
13 May, 2019 No comment
Podcast: The role of AI in advertising creative

Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertis...
30 April, 2019 No comment
Podcast: The value of Brand Z

Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the larg...
15 April, 2019 No comment
Podcast: The future of measurement with Gai Le Roy from IAB Australia

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measuremen...
02 April, 2019 No comment
Podcast: The secrets to gaining brand trust with Sarah King

In this era of fake news and low levels of trusts, Kantar’s global head of brand Sarah King reveals ...
18 March, 2019 No comment
Podcast: Getting into the mind of neuroscience

Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems ope...
04 March, 2019 No comment
Podcast: The importance of gender portrayal in advertising and media

Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
19 February, 2019 No comment
Podcast: Getting inside the minds of generations

Kantar’s global head of media and digital Jane Ostler reveals the stark differences in generational ...
07 February, 2019 No comment