Bite Size Insights

Bite Size Insights

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your new bite-sized insight every second Tuesday into the topics that make a difference.

Episodes

Advertising and creative development during COVID-19 and beyond

This piece reflects the current position as of Friday 20 March 2020 – the day of recording. In...
26 March, 2020 No comment
COVID-19 learnings from Italy

In unprecedented times when physical human connection is being tested, we have turned to our network...
24 March, 2020 No comment
How to create well-branded ads for TV

Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam ...
17 March, 2020 No comment
Transforming workplace culture through measuring equality, diversity and inclusion

80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel e...
03 March, 2020 No comment
How brands can get sustainability right in the decade of purpose

The role of brands is changing. Consumers now demand their brands deliver a positive impact in their...
18 February, 2020 No comment
Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

Kantar’s media and digital gurus discuss how digital media measurement will change with increased pr...
12 November, 2019 No comment
Episode # 20 – Optimising touchpoints in financial services with Helen Kerr

Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Aust...
29 October, 2019 No comment
Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill

Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Austral...
15 October, 2019 No comment
Episode # 18 – Winning with women in financial services with Sam Walters

Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses in...
01 October, 2019 No comment
Episode # 17 – Putting data and insights at the heart of strategy with Eric Salama

Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-drive...
17 September, 2019 No comment
Episode #16 – Lessons from Australia’s most valuable brands with Ryan France and Jarrod Payne

Innovation and brand experience have proven to be critical factors driving performance according to ...
03 September, 2019 No comment
Episode #15 – The power of connection and optimising touchpoints with Dr. Niels Neudecker

Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria...
20 August, 2019 No comment
Episode #14 –Why a data centric culture is imperative for your brand with John Cucka and Jarrod Payne

Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host ...
05 August, 2019 No comment
Episode #13 – Getting innovation right with Ray Crook

Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation...
23 July, 2019 No comment
Episode #12 – Transcending creative across borders with Dan Lauder

Does your creative work in markets beyond or Australia? Or have you been given global creative and w...
09 July, 2019 No comment
Episode #11 – Celebrating humanity through immersion with Matt Beal

How women in rural India influenced Matt Beal’s approach to research Kantar’s Matt Beal traveled to...
25 June, 2019 No comment
Episode #10 – Transforming exceptional customer experience with Jake Pilgrim

Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond j...
11 June, 2019 No comment
Episode #9 – The secret to how brands grow faster with Ryan France

People experience brands across an ever-growing range of touchpoints. The most successful brands are...
27 May, 2019 No comment
Episode #8 – Designing to the edges with 4B’s Dan Formosa

Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, wh...
13 May, 2019 No comment
Episode #7 – The role of AI in advertising creative with Daren Poole

Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertis...
30 April, 2019 No comment
Episode #6 – The value of Brand Z with Jarrod Payne

Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the larg...
15 April, 2019 No comment
Episode #5 – The future of measurement with Gai Le Roy from IAB Australia

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measuremen...
02 April, 2019 No comment
Episode #4 – The secrets to gaining brand trust with Sarah King

In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals ...
18 March, 2019 No comment
Episode #3 – Getting into the mind of neuroscience with Deepak Varma

Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems ope...
04 March, 2019 No comment
Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning

Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
19 February, 2019 No comment
Episode # 1 – Getting inside the minds of generations with Jane Ostler

Kantar’s global head of media and digital reveals the stark differences in generational attitudes to...
07 February, 2019 No comment