How brands can get sustainability right in the decade of purpose
The role of brands is changing. Consumers now demand their brands deliver a positive impact in their...
18 February, 2020 No comment
Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your new bite-sized insight every second Tuesday into the topics that make a difference.
Episodes
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Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams
Kantar’s media and digital gurus discuss how digital media measurement will change with increased pr...
12 November, 2019 No comment -
Episode # 20 – Optimising touchpoints in financial services with Helen Kerr
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Aust...
29 October, 2019 No comment -
Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Austral...
15 October, 2019 No comment -
Episode # 18 – Winning with women in financial services with Sam Walters
Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses in...
01 October, 2019 No comment -
Episode # 17 – Putting data and insights at the heart of strategy with Eric Salama
Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-drive...
17 September, 2019 No comment -
Episode #16 – Lessons from Australia’s most valuable brands with Ryan France and Jarrod Payne
Innovation and brand experience have proven to be critical factors driving performance according to ...
03 September, 2019 No comment -
Episode #15 – The power of connection and optimising touchpoints with Dr. Niels Neudecker
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria...
20 August, 2019 No comment -
Episode #14 –Why a data centric culture is imperative for your brand with John Cucka and Jarrod Payne
Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host ...
05 August, 2019 No comment -
Episode #13 – Getting innovation right with Ray Crook
Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation...
23 July, 2019 No comment -
Episode #12 – Transcending creative across borders with Dan Lauder
Does your creative work in markets beyond or Australia? Or have you been given global creative and w...
09 July, 2019 No comment -
Episode #11 – Celebrating humanity through immersion with Matt Beal
How women in rural India influenced Matt Beal’s approach to research Kantar’s Matt Beal traveled to...
25 June, 2019 No comment -
Episode #10 – Transforming exceptional customer experience with Jake Pilgrim
Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond j...
11 June, 2019 No comment -
Episode #9 – The secret to how brands grow faster with Ryan France
People experience brands across an ever-growing range of touchpoints. The most successful brands are...
27 May, 2019 No comment -
Episode #8 – Designing to the edges with 4B’s Dan Formosa
Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, wh...
13 May, 2019 No comment -
Episode #7 – The role of AI in advertising creative with Daren Poole
Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertis...
30 April, 2019 No comment -
Episode #6 – The value of Brand Z with Jarrod Payne
Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the larg...
15 April, 2019 No comment -
Episode #5 – The future of measurement with Gai Le Roy from IAB Australia
Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measuremen...
02 April, 2019 No comment -
Episode #4 – The secrets to gaining brand trust with Sarah King
In this era of fake news and low levels of trusts, kantar’s global head of brand Sarah King reveals ...
18 March, 2019 No comment -
Episode #3 – Getting into the mind of neuroscience with Deepak Varma
Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems ope...
04 March, 2019 No comment -
Episode # 2 – The importance of gender portrayal in advertising and media with Mark Henning
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
19 February, 2019 No comment -
Episode # 1 – Getting inside the minds of generations with Jane Ostler
Kantar’s global head of media and digital reveals the stark differences in generational attitudes to...
07 February, 2019 No comment
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