AdNews: Capitalising on trust – how news media has helped brands through COVID-19

“Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands,” writes Peter Miller, the CEO of NewsMediaWorks in AdNews with references to Kantar’s COVID-19 Barometer studies in Australia.

“…according to the Kantar COVID-19 Barometer, 82% of Australians think it’s important for brands to keep advertising. The Barometer also tells us that Aussies think brands should use their voice to guide the change that is occurring while offering reassurance and easing anxieties.”

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