Artificial Intelligence is rapidly reshaping the marketing landscape and recently, Kantar hosted a global AI Innovators Summit, and I wanted to share with you the key sessions that will be of great interest our partners in Australia.
These key sessions explore how you can harness AI to drive innovation, fuel better insights, and ultimately accelerate your brand’s growth.
By bringing together visionaries from some of the world’s most successful organisations alongside Kantar experts in AI, we’ll help you navigate the evolving landscape of consumer insights through innovative AI solutions.
From the big picture of AI to its development within Kantar to the AI transformation by a key client partner, there is something for everyone.
To discuss how we can help you leverage the new world of AI in AU and beyond, please email me or visit our AI Hub for latest AI insights.
Harnessing AI to Transform Insights
Our keynote speaker out of EMEA, Gonzalo Fuentes was joined by Dr Alex Connock from the Said Business School at the University of Oxford, and Josh Sorene, the Global Head of Brand Performance and Insight at HSBC Bank.
They discuss some of the key questions behind AI development today, such as trust, copyright, regulation, ethics, and more, as well as how emerging applications are changing workflows, skillsets, strategic planning and of course business economics.
If you want to know the key considerations for AI developers and the implications on business, you’ll love this session. (~45 mins)
Unlocking Potential – Integrating AI Throughout the Marketing Lifecycle
Second, Matt Dodd, a Managing Partner in our Analytics Practice is joined by Elaine Rodrigo, Chief Insights and Analytics Officer for Reckitts to discuss the key considerations for unlocking the full potential of AI. They discuss the importance of trusted data feeding AIs, finding innovative applications for AI, and leveraging partnerships.
Elaine generously shares her first-hand experience at transforming Reckitts with AI, so you won’t want to miss it! (~30 mins)
Accelerating Insights – Maximising Value of Consumer Data with AI
Kantar’s Chief AI Scientist, Ashok Kalidas, and Jane Ostler, our Global Thought Leadership EVP, discuss Kantar’s journey with AI.
Ashok first provides a high-level look at our AI ecosystem, how we’re maximising the value of consumer data and getting insights into clients’ hands faster than ever before. Then Jane joins for a discussion about the buzz and cutting-edge applications we’re seeing from our clients and business partners.
Whether you know nothing or something already about Kantar’s AI ecosystem, you’ll benefit from learning more about how it aligns with the larger AI zeitgeist. (~30 mins)
