19 digital marketing predictions for 2022
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what’s in store for digital marketing in the post-Covid era
Digital acceleration, the metaverse, NFTs, social commerce, a connected and streaming TV explosion, the final cookies curtain call, growing criticality of first-party data and increasingly AI-driven automation are all trends that gained ground over the course of 2021. And they’re going to be instrumental to propelling digital marketing and advertising to new heights in 2022.
As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. Agility, a willingness to embrace new technology and channels and strong data-driven consumer approaches will be pivotal to riding the digital marketing wave next year.
CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.