What stands in the way of creative capability?

Here we set out five areas that hinder creativity in organisations, and how teams can overcome them to sustain growth.

Never has the phrase ‘change is constant’ felt more pertinent. As businesses and as individuals we are in situations that require us to break out of the status quo, and to do so with a long-term vision – rather than simply out of short-term necessity.

Human creativity and a mindset of ‘possibility’ are essential to making this a reality, yet it feels that there isn’t sufficient rigour surrounding creative capabilities within businesses.

But what stands in the way of creative capability?

This article was published exclusively on Kantar.com on July 6, 2021.