Webinar: Illuminating truths – finding new opportunities to grow your brand
Eight out of every ten new products fail in market. Innovation is risky business. We all know that the cost of failure is high and it is easy to be ‘once bitten, twice shy’. But should this fear mean that we let opportunities pass us by? Are we happy to be the second-mover in a rapidly changing world? In this webinar, our APAC Regional Qualitative Director Irene Joshy looks at ways to unlock growth opportunities in a compelling manner while ensuring speed to market. She explores how large MNCs have successfully got into the minds of consumers – through insights, design and co-creative play – resulting in innovative and successful products.
For IPD guidance for your brand, talk to us. Nikki Davey