Webinar: Discover how disruption can fuel brand growth
Kantar Millward Brown’s analysis of 2,000 brands in the BrandZ™ global database found fewer than 1 in 10 brands grew in the three years between 2014 and 2017; yet Amazon more than doubled its brand value simply by making people’s lives easier and less expensive. While every brand can’t be an Amazon, just a 1% change in market share for an established brand can deliver significant growth.
Looking for strategies to disrupt ‘business as usual’ to create opportunities for growth?
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Gareth O’Neill