The FMCG industry is a fast-paced and continually changing environment and as an FMCG company, it’s essential that you stay ahead of the competition to ensure you’re targeting your audience with new, innovative products. FMCG research helps you to think outside the box when it comes to the FMCG industry, from the initial concept of a new product to creating a marketing strategy for your company.

Creating value for the consumer

One of the essential components of a successful FMCG business is the creation of value for the consumer. This means that the focus of FMCG needs to be on innovative products being continually introduced to the market to anticipate market trends, appeal to emerging markets and remain relevant in a competitive marketplace. In the world of FMCG, businesses can find themselves stagnating if they fail to respond to the needs of the market. Through effective product testing and development.

Challenges in the FMCG market

The nature of the FMCG market poses a number of challenges for FMCG companies as they try to stay one step ahead of each other. Modern customers are better at doing their research and are less loyal than they were which means that if you don’t get it right, you’ll quickly be left behind. FMCG companies also need to keep up with the challenges associated with offering a digital experience for customers in a world where convenience is valued by consumers. With the continued advent of technology, the FMCG is constantly required to innovate to stay relevant in the marketplace.

Types of FMCG research

Market research is an essential part of the FMCG industry to help provide insights into business strategy. Market research can be used across the customer journey and to ensure your business is able to be across market trends. Common types of FMCG research include market analysis, distribution channel analysis, product concept testing, taste testing, price testing, and brand positioning research. Whether you need the focus of your market research to be on specific product testing or you’re more interested in the general trends of the market, FMCG research can be tailored to meet your needs.

Keeping on top of the industry

FMCG research is about assisting the market to speed up the innovation process and discover possible new ideas that can be implemented in your industry. Smaller FMCG companies may be hesitant to take the next step into market research but the results can be incredibly valuable. With so many challenges facing this dynamic market, market research, innovative products keeps you in-tune with the needs and desires of consumers.

Investing in FMCG research can help your business create new, innovative products to keep ahead of the competition. A market research agency can support you to carry out evidence-based market research for optimal results.