Innovation and brand experience have proven to be critical factors driving performance according to ...
Kantar is the world’s leading provider of FMCG insights with a unique range of customised solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis. We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential. From brand strategies through to innovation and product development, advertising evaluation to mapping the purchase journey and increasing shopper spend.
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