The Smart Choice – Finding growth in any economic condition

We are living in a poly-crisis where finding growth in tough times is amplified by continually high interest rates and a cost-of-living squeeze where cash is hard to find, and confidence is a luxury. But growth is possible – just perhaps not how you might think.

Pricing and profitability are unquestionably linked

In this mini-book, we share our insights on how to leverage analytics and brand building to optimise both price and profitability to achieve growth in any economic environment.

It is important to remember that:

• Australians have become increasingly price sensitive since Covid.
• Pricing to consumer value is an overlooked opportunity to driving revenue and profit growth.
• Building a strong brand is the best way to reduce price elasticity, particularly through Difference (and to a lesser extent, Meaning).