Australians are handing more decisions to AI. Trusted brands stand to gain the most.

New Kantar research reveals fewer than 1 in 15 pieces of creator content delivers both audience engagement and ROI

Customer experience has a new audience: machines

Kantar’s LINK suite closes the creator content effectiveness gap

CommBank continues its rise in the Kantar BrandZ Most Valuable Global Brands and enters top 10 in global financial services category

Campaigns that Australians chose to remember and reward revealed by Kantar

Are we heading back to $11.99 lettuces? Australians brace for the next shock as trust, value and supply collide with 48% expecting a worsening economy.

Kantar unleashes a new era of unfiltered human insight for brands with AI-powered qualitative intelligence at scale

Kantar and Quilt.AI announce strategic partnership with launch of new innovation tool using meaningful, predictive multi-source intelligence

Premium experiences at accessible prices celebrating what makes Australia unique headline new Kantar report into consumer trends shaping Australia in 2026

Kantar’s Marketing Trends identify creativity, inclusivity and targeted technology as key to growth in 2026

New Kantar data reveals Australians are increasingly focused on ‘a return to me’

Australians are redefining not abandoning the holy grail of home ownership

New Kantar study reveals growing financial optimism as Aussies seek quality-of-life despite financial uncertainty

AI With Intention

Why MMM has come of age

Kantar launches BrandSustainability to allow marketers to understand how Australians view sustainability and brands

Kantar launches new solution to fast-track Customer Experience benchmarking and optimisation

Australian Tinder campaign built around TikTok named ‘Most Effective Campaign’ in Kantar’s global Brand Blueprint Awards

Kantar launches holistic consumer insights solution supported by AI