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From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks, Kantar unveils 10 marketing trends to watch in 2025
New Kantar study reveals a greater focus on performance marketing in Australia and identifies the traits of high performing marketing effectiveness organisations
Virgin Australia named a Rising Innovative Brand in Kantar’s Outstanding Innovation Awards 2024
Australians remain a challenging advertising audience seeking humorous ads or those telling an interesting story as offline hold top equity rankings in Kantar’s 2024 Media Reactions study
Customer Experience industry leaders join forces to launch first ever CX global standards
Kantar introduces AI into the innovation cycle launching ConceptEvaluate AI
Kantar launches new AI assistant and AI product roadmap
CommBank named in Kantar’s BrandZ Top 100 Most Valuable Global Brands 2024
AI and Gen AI – What’s the difference?
Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers
Kantar analysis of 6.5 billion consumer datapoints reveals the three rules of brand growth
AI – tone deaf or not?
Over half of Australians want to be more confident in understanding financial matters
Kantar promotes from within announcing new Consulting leadership in Australia
Kantar launches new attention measurement framework helping brands cut through the noise
Mental health, poverty and climate change top the sustainability issues that Australians are most concerned with and want addressed in 2023
Kantar releases its 2024 media trends and predictions report
Kantar Australia promotes from within for new leadership in media practice
New Kantar research reveals Australians prefer offline channels as Amazon grabs top spot globally for ad platform preference
Financial services creative effectiveness is growth in realness