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Opinion

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  • Kantar Australia promotes from within for new leadership in media practice
  • New Kantar research reveals Australians prefer offline channels as Amazon grabs top spot globally for ad platform preference
  • Financial services creative effectiveness is growth in realness
  • Matildas brand more valuable than any other national sports team, marketing expert says
  • Getting back to the ‘human’ heart of your data with next gen martech
  • The Lions from Down Under – a roaring saga of success
  • The price of value in inflationary times
  • Tough times, tighter belts, shorter horizons
  • Kantar announces the most creative and effective ads in Australia and New Zealand
  • Here’s why your brand marketing campaigns’ metrics are misleading!
  • Letting sparks fly – four mighty steps to amplify your CX agenda to have the CX-factor
  • Cannes Lions announces 2023 Awarding Jury members including Kantar Australia Head of Creative Irene Joshy
  • There are still unexpected items in the bagging area
  • CommBank, Canva and Woolies are Australia’s Most Valuable Brands of 2023
  • The invaluable ingredients to measure marketing and media effectiveness
  • Social pressures are the leading sustainability issues affecting Australians in 2022
  • The hidden P of brand building
  • Kantar Australia accredited as a White Ribbon Australia Workplace
  • Research reveals a responsibility for brands to help Australians to build their ‘mental wealth’
  • Measuring ad impact for News Corp with Kantar AdEffect
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2021, 2022

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