Media Reactions 2023

Kantar Media Reactions 2023: Braving the battleground


Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2023.

There hasn’t been a quiet moment for media in the recent years, from the digital evolution to the most recent explosion of AI applications. As ever, it continues to be a dynamic time for media investment. Finding the right media environments for your ads has never been more important.


Kantar Media Reactions is an annual study that explores the evolving media landscape and shows you how to navigate it. It offers essential guidance for media decisions with unique advertising insights into the channels and top media brands consumers and marketers prefer.


The study this year is informed by the opinions of around 16,000 consumers covering 330 brands in 23 markets and 900 senior marketers around the world. 

Discover the top-ranking media brands and channels and how to navigate today’s complex media environment.


Our complimentary booklet uncovers new insights and emerging trends in the evolving media landscape and reveals the top-ranking media channels and brands amongst consumers and marketers.

Watch the webinar


Our media experts reveal the environments where consumers are most receptive to advertising, how this differs from marketer’s preferences and provide tips on how to stay relevant in today’s dynamic media environment.

Buy more in-depth media insights


Understand what consumers want so you can get your ad context right and make the most of your media investment. Detailed reports and data packages are available and provide the full list of global and/or market-level rankings of media channels and brands. They include commentary on the key advertising insights and their implications.

Media Reactions 2023 Australian Report