It continues to be a challenging time for media investment. It was quick to be cut when the pandemic hit, came back with the economic recovery in 2021 and now faces inflationary pressures. Meanwhile, the number of digital advertising platforms has exploded and digital spend continues to grow. Campaigns are seven times more impactful among a receptive audience – so it is essential to know which channels and platforms are most effective for your brand.
Media Reactions is Kantar’s annual study into the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions with a robust understanding of advertising attitudes. It reveals a global ranking of media channels and media brands based on both consumer and marketer preferences. With insights from around 18,000 consumers in 29 markets and 1,000 senior marketers globally, it provides a long-term perspective on what people expect from advertising environments.
Find out …
- What’s driving a positive trend in consumer attitudes
- Why advertising receptivity matters
- The secrets to success learned from new platforms
