Futureproof your innovation strategy to drive brand growth

Create an always-on innovation strategy to win today, tomorrow and beyond, with insights from leading innovators.

In our series of innovation articles, we’ve explored best practices that will help companies bring a new product or service to market successfully. However, innovation is the lifeblood of any company, and cannot be treated as a one-off. So how can you futureproof your innovation strategy to drive long-term brand growth?

Drawing on interviews with seasoned innovation practitioners and our experience working with some of the most innovative companies in the world, here are some tips to help you create a successful innovation strategy that will help you win today, tomorrow and beyond.

This article was published exclusively on Kantar.com on November 30, 2022.