Travel & Tourism

Domesticate 2020

Navigating a resilient future for Australian tourism


From the bushfires to Covid-19, Australia’s domestic tourism industry is suffering like never before – but there is a clear path for us to collaborate, lead with purpose, connect emotionally and provide a message of hope and resilience to Aussie travellers.


We may be living in our darkest days as life becomes more restrictive and anxious, so at Kantar we’re fast-tracking Domesticate2020, the premier syndicated study into the Australian travel mindset that has been supporting our industry since 2006.


Over the next three months, we’ll reveal insights and strategic actions covering:

  • The current travel mindset
  • How to maintain presence
  • Short-terms opportunities
  • Preparing now for fundamental shifts in our culture and travel needs and behaviours

To be part of Domesticate 2020 and access on-going quantitative and qualitative results and thought leadership in travel and tourism, brand strategy, creative development, cultural insights and innovation, connect with us today. Together we can deliver a resilient path and drive the future of Australian tourism.

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