From the bushfires to Covid-19, Australia’s domestic tourism industry is suffering like never before – but there is a clear path for us to collaborate, lead with purpose, connect emotionally and provide a message of hope and resilience to Aussie travellers.
We may be living in our darkest days as life becomes more restrictive and anxious, so at Kantar we’re fast-tracking Domesticate™ 2020, the premier syndicated study into the Australian travel mindset that has been supporting our industry since 2006.
Over the next three months, we’ll reveal insights and strategic actions covering:
To be part of Domesticate™ 2020 and access on-going quantitative and qualitative results and thought leadership in travel and tourism, brand strategy, creative development, cultural insights and innovation, connect with us today. Together we can deliver a resilient path and drive the future of Australian tourism.