We help clients navigate media decisions in today’s fast-changing world of media – to drive brand growth. With comprehensive media solutions for enhanced planning, effectiveness measurement and optimisation, Kantar’s expertise helps maximise the ROI of marketing budgets by driving sales growth today and creating demand for tomorrow.
Cookieless Measurement
Media Trends & Predictions
Media Reactions
The X Factor – Lift+ Brand + Sales
The X Factor – Lift+ Brand + Sales
Understanding campaign effectiveness in driving brand metrics and sales
As our media landscape continues to evolve in a world where media proliferation is leading to audience fragmentation and a higher reliance on digital programmatic buying, there is a much greater focus on campaign effectiveness among advertisers.
Lift+ is Kantar’s gold standard campaign measurement and optimisation tool that evaluates how marketing activities impact brand equity. And it is now available with the ability to measure sales.
Lift+ Brand + Sales delivers robust insights into the contribution and ROI of multimedia campaigns on brand and sales metrics. This helps agencies and marketers make:
— better decisions about media and channel investment
— improve exposure, effectiveness and efficiency.
Please reach out to discuss how we can help your brand grow or request the white paper below.
Request the Lift+ white paper
Our Offer
Portfolio
Kantar empowers you to shape your media strategies to fuel brand growth by offering a comprehensive view of lift within and across all channels and devices.
Lift
LIFT measures your campaign’s true impact on your Brand equity and business growth. LIFT analyzes your tactics’ performance, isolate the impact of each channel on brand success and helps identify channel synergies.
Lift+
LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion.
Lift ROI
Having the right tools and understanding of your unified marketing measurement, puts you in control of your marketing budget and allocation.
Context Lab
Context Lab allows you to understand the effectiveness of content in specific digital contexts before the campaign goes live.