A consistently great customer experience (CX) is no longer optional. We can help you define your CX strategy, embed customer feedback throughout your business, engage employees, and drive business impact and ROI with advanced analytics to create memorable experiences that deliver your brand promise, in the moments that matter to your customers.
Kantar has redefined Customer Experience with a new framework that drives brand growth and resilience through Meaningfully Different Experiences. By building emotional customer connections with signature-brand experiences, you can predispose more people to expand your customer universe, build resilience for stronger customer retention and merit a higher value proposition
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Letting sparks fly – four mighty steps to amplify your CX agenda to have the CX-factor
Customer experience (CX) is central to creating value and is even more important in times of crisis when brands need to fight harder for customers. Kantar BrandZ data shows that brands with strong customer experience grow their brand value at a much higher rate than those with low customer experience; yet Forrester research reveals that less than half of CX pros say that they can prove the business impact of changes in CX. By taking four mighty steps, you can amplify the CX agenda within your organisation and deliver clear reasons why it’s a critical business success solution.
