The exponential growth of COVID-19 has triggered far-ranging impacts on the global landscape. Get the latest insights to help your brand manage the effects of COVID-19 in Australia and prepare for the future.
Lockdowns are increasing pandemic fatigue for 6 in 10 Aussies but over half are optimistic about life returning to normal within a year
10 August 2021 – As Australia continues an epic battle against Covid-19 and people adjust to both prolonged and snap lockdowns, pandemic weary Aussies are increasingly more focussed on what will get us back to living a ‘sense of normality’.
A purpose-led strategy will be essential for businesses following COVID-19
30 November 2020 – Decisive actions are needed for businesses to recover from the chaos of COVID-19. We identified three imperatives for marketers to support their business’ rebound and recovery, with brand purpose as the obvious starting point.
5 December 2020 – Understanding the human story is what allows brands to learn how to reframe their relevance as we look beyond the virus. Kantar Australia’s qualitative research guru Carolyn Reid talks to Brian Walker-Catchpole about the Australian story and why this isn’t time for inaction.
Tune in to listen why brands must anticipate the changing human story and cultural narrative and how to reframe their offer and message to meet changing human needs is the new brand normal.