Brand Guidance

Grow your brand in 2022


The topic of growth is always on the agenda. Your brand’s relationship with Australians is linked to growth potential.


Brand growth in 2020 was 4.5 times higher than any other time in the last 15 years. And in the year that COVID-19 infiltrated and changed our lives so dramatically and so many brands struggled, this is a real-life enigma. Growth is rarely hostage to a marketplace if you have brand equity – and you measure it. Learn the secrets to growing brand equity in 2022 and beyond with our latest thinking:

  • Grow your brand power in Australia (in good times and bad)
  • A comprehensive guide to brand equity and growth




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