Article: Driving post-pandemic growth through innovation
Posted at h in IPD, Kantar Marketplace, Think
Brands that innovate bounce back more quickly after a crisis. Agility is key to delivering successful innovations to market at speed. For many businesses, the only objective at the moment is to remain afloat. But even businesses that have enough cash reserves to weather the storm can place themselves in a worse position. In times of crisis, businesses often fall prey to strategic decision-making that sacrifices long-term success at the altar of short-term gains. Such times require strong leadership, wisdom and insight.