AI answers a pressing need for digital advertising
Learn how advertisers can test and curate their digital ads to best drive brand lift
You all know the story. Responding to shifts in consumer behaviour, advertisers are seeking to leverage the power of digital to build brands, drive traffic, and promote products. In 2022, it is expected that digital advertising will take over 60% of global ad spend, with digital video and social media advertising accounting for a substantial proportion of that spend. And digital spend is only expected to rise in 2023, according to Kantar’s latest Media Reactions study, with online video leading the way.