Winning with Women in South East Asia

Building trust and empowering confidence in financial services

After the over-subscribed summits in London, Sydney and New York, we’re bringing Winning With Women to Singapore.

Thursday, 23 May 2019

8:30 AM-12:30 PM

Novotel Singapore On Stevens – 28 Stevens Road

Over half of women in South East Asia are the sole or main financial decision-maker but new research from Kantar reveals financial institutions are not giving equal attention to both sexes – and women don’t trust that their providers understand what’s important to them.


Join us for this one-of-a-kind financial services marketing summit


  • Learn the barriers females are facing with financial knowledge and confidence
  • Discover the secrets to build trust and loyalty with women
  • Participate in workshops focussed on CX, Brand, Innovation or Media/Comms
  • Expert speakers from Kantar, Quilt.AI, Fitch, AIA, VMLY&R, Accenture, Maybank and Diageo



“A great line up of speakers reminding us of the importance to build trust with women, involve (don’t confuse confidence with competence) and enable – don’t diminish this hugely important segment”


“I think the strength of this work is in the wide variety of research used to develop the insights which I am urging those in our bank to use and I urge you to do so too.”


“Stellar job from all the Kantar team in pulling together this thought-provoking event. With the opportunity that women present as consumers of financials services, this will no doubt be just the beginning of the conversation!”



Anne Rayner_headshot

Anne Rayner / Regional Chief Solutions Officer, Kantar, SEA

Heading up a regional team of talented experts spanning Kantar’s offer across all types of insights and marketing, Anne is also CEO to two of the most exciting and fast changing countries in the world, Cambodia and Myanmar. She is a highly sought-after speaker at conferences and events with gender equality and diversity in companies and in their communications with their customers her passion project. She’s delighted to be back in Asia after a long tenure heading brand and communications for Kantar in Australia.


Simon Bell / Managing Director, FITCH, Singapore

Bringing together right and left brains in his approach to brand, Simon leads brand experience projects for corporate and consumer businesses. This is underpinned by over twenty years covering financial services, organised (and disorganised) retail, consumer packaged goods, tobacco, real estate, telecommunications, and aviation. His highly sought after expertise in strategy, positioning, packaging, rebranding, UX, naming, architecture and messaging has been capitalised on by a vast array of clients.

Katie McC (2)

Katie McClintock / CEO Insights Division, Kantar Singapore

Leading the Insights Division of Kantar in Singapore, Katie is an experienced marketing and strategy leader with a successful track record in delivering inspiring growth solutions through the power of great insight led marketing planning. A global citizen and Asia expert, she has been working in Asia for the past decade both client and agency side, having also worked at PepsiCo and Mastercard. She is particularly experienced in segmentation and marketing strategy work.


Neil Skinner / Marketing and Innovation Director, Diageo South East Asia

Neil leads a team of talented marketers to build some of the most iconic brands in the drinks industry across the dynamic markets of South East Asia. He has been an integral marketer for Diageo for over 16 years across the UK, Europe and Asia and previously worked with McKinsey & Co.


Anurag Banerjee /
Co-Founder, Quilt.AI

Anurag enjoys building – teams, products, revenue – and has had the good fortune of building high performance organisations around the world – always focused on working with products that eliminate friction in lives. As co-founder of Quilt.AI, he is on a mission to enable organisations to understand people better. Human-crafted and machine-scaled, Quilt’s AI platform seeks to index humanity and increase empathy.

Helena Ooi

Helena Ooi / Head of Strategy, Maybank Singapore

Helena’s extensive experience is been within the realm of strategy and operations consulting in the banking industry including involvement in numerous projects across banks in Asia Pacific and Middle East. With specialties ranging from strategic planning to business process re-engineering, Helena’s delivered for clients through her work at Maybank and previously with Deloitte, Ernst & Young and Standard Chartered.

Lee Yen photo_1

Ho Lee Yen / Chief Customer and Marketing Officer, AIA Singapore 

Ho Lee Yen’s extensive experience in the life insurance industry and as a qualified actuary underpins her leadership in developing innovative solutions, strengthening our proposition to customers, and harmonising customer and marketing initiatives through multiple distribution channels. Lee Yen also spearheads brand equity building for AIA through PR, Social, CSR and Sponsorships, developed comprehensive insurance solutions and the groundbreaking wellness programme – AIA Vitality.

Kantar Singapore_Jane NG

Jane Ng / Managing Director, Insights Division,
Kantar Singapore

Jane has over fifteen  years of experience, including two years with The Coca-Cola Company where she worked closely with brand and commercial teams integrating consumer, trade and shopper insights into brand growth strategies. At Kantar, Jane has worked in various capacities, spanning client leadership, innovation and solutions roles and is currently Managing Director for Insights Division in Kantar Singapore, looking after Brand Performance, Media and Creative Domains.


Trezelene Chan / Managing Director, Insights Division,
Kantar Singapore

Trez works closely with Kantar’s clients to understand and answer their most pressing business questions, uncovering growth opportunities across emerging and developing markets in the region. Trez has experience across a wide variety of sectors and markets. She started her research and consulting career  in the UK finance and technology, before expanding her scope to helping clients develop new products and services across a variety of industries.

Preethi Sanjeevi

Preethi Sanjeevi, Managing Director of VMLY&R Singapore

Preethi is a digital first agency leader, with 16 years of experience in the marketing and communication space. Since joining the VML[Y&R] in 2006, she has worked on end-to-end marketing for many of the agency’s leading client partners including Kraft Heinz, Mediacorp, Danone, Grab, ICICI Bank, Revlon, Changi Airport Group & Kellogg’s, straddling several roles including as Regional Head of Content and Campaigns, Regional Head of Business and Chief Marketing Officer.


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