Cost-of-living is now the great human unifier. And in this period of economic turmoil, your brand has a real chance to help Australians to unlock their mental wealth, build self-esteem, and increase the value exchange.

In this latest edition of The Value Imperative, we examine the role of pricing and shrinkflation on consumer perceptions and financial outcomes, the impact of cost-of-living on our sustainable behaviours, and how to optimise the customer experience and innovation to deliver what Australians want and need right now – and into the future – without compromising strategy and long-term metrics. And this is all underpinned by having a meaningfully different brand.