As restrictions have loosened in many parts of the world, and the early stages of economic recovery have begun, we’ve seen some rebalancing of media investment across channels and growth is forecast.

Yet the future for our industry contains many uncertainties. This year’s report seeks to identify both risks and opportunities for your business in 2022, in full expectation that it will be a critical year for most.

2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.