Kantar Media Reactions 2024: Moving at the speed of culture
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2024
Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients. Understanding the media landscape is one of the cornerstones of this journey.
Kantar Media Reactions is an annual study that explores the evolving media landscape and shows you how to navigate it. It offers essential guidance for media decisions with unique advertising insights into the top media channels and media brands consumers and marketers prefer. The study this year is informed by the opinions of around 18,000 consumers covering 384 brands in 27 markets and 1,000 senior marketers around the world.
Discover the top-ranking media brands and channels and how to navigate today’s complex media environment.
Download the booklet
Our free booklet uncovers new insights and emerging trends in the evolving media landscape and reveals the top-ranking media channels and brands amongst consumers and marketers.
Read the article
Australians remain a challenging advertising audience seeking humorous ads or those telling an interesting story as offline hold top equity rankings in Kantar’s 2024 Media Reactions study
- Australians consider offline channels more trustworthy, better quality, and better for attention
- YouTube is the favourite ad platform of global marketers and Amazon and TikTok for global consumers
Watch the webinar
Our media experts reveal the environments where consumers are most receptive to advertising, how this differs from marketer’s preferences and provide tips on how to stay relevant in today’s dynamic media environment.
Buy more in-depth media insights
Understand what consumers want so you can get your ad context right and make the most of your media investment. Detailed reports and data packages are available and provide the full list of global and/or market-level rankings of media channels and brands. They include commentary on the key advertising insights and their implications.
