Kantar services

Use these links to access secondary data services and resources provided by Kantar and the broader WPP group


Search syndicated data sources, partner content, free research, news sites, and blogs as well as data and thought leadership from around WPP all from here.

Data for all
A Kantar First initiative designed to make us all more successful by sharing data and insights that help us win with clients.

Helps clients evaluate and develop their brands worldwide. StoryTeller is BrandZ’s new tool for you to access Brand Equity data on thousands of brands. It’s an interactive and intuitive tool designed to help you uncover consumer insights.

The Source
Access to all things Kantar

Connected Life Report Builder
Connected Life is the definitive guide to how connectivity is reshaping consumers, connections, content and commerce. Our account servicing teams can use Report Builder to generate slides within a few clicks, and use it for client conversation, pitching, proposal building, report delivery or even just general knowledge building.

Workplace groups
Build a connected culture with familiar tools to help everyone turn ideas into action. Quick access to global connections for any topic.

Kantar Competitor Intelligence Service
A global service, continuously monitoring our key competitors and delivering up-to-date information about the market research industry for the Kantar Group and all related companies.