Insights 2030: The imperative of imagination

The opportunity for Insights in the new normal of disruptions​.

This report on Insights 2030 is a collaboration between Kantar and primary sponsor Colgate-Palmolive, along with input and guidance from other advisory board participants: Diageo, GSK, Reckitt, the Saïd Business School at the University of Oxford, Growth In-Sight, and ESOMAR.


Kantar interviewed thousands of business and insights leaders around the world about what differentiates leading companies and their insights organisations from those that trail behind.


Our purpose was to identify the guiding imperative that senior business leaders want from insights, and the associated playbook for action. This has led us to several specific conclusions in terms of structures, skills, processes and practices that insights organisations need to apply to build future-proof insights functions.

Insights 2030 report


​Discover the top-line findings of the research into the future of the insights organisation and learn how you can bring the Imperative of Imagination to your organisation.​

Insights 2030 Benchmarking


Benchmark your insights organisation against ​those that are best in class, to identify paths to future growth​.

On-demand webinar


​The future of insights is imagination. In this exclusive on-demand webinar, we share the critical findings of Kantar’s research into the future of insights and host a panel of insights leaders at cutting-edge global companies who share their experiences on bringing the imperative of imagination to their organisations.

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