Expert industry panel
Jessica Irvine
Economics & Finance Commentator – The Sydney Morning Herald & The Age
Rob Lockhart
Financial Educator – Westpac’s Davidson Institute
Jen Dalitz
CEO – Women in Banking & Finance
Kantar speakers
Ryan France
Head of Brand and Strategy
Carolyn Reid
Head of Qualitative
Jonathan Sinton
Chief Commercial Officer
Anagha Kanhere
Financial Freedom Research lead
Many people in Australia feel ill-equipped to achieve financial autonomy
6 in 10
Australians are worried that someone they know will be the victim of elder financial abuse
Source: Australian Banking Association
The challenges affect various segments of the population differently, and the gender imbalances we saw in 2018 likely remain
51%
of women are worried about moving savings into investments because stocks and shares are too risky
2 in 5
women (38%) are too worried about everyday finances to spend time thinking about the future
Source: Kantar Australia Winning with Women Consumer Attitude Study, July 2018, n=1,000
The COVID shake-up caused many Australians to reassess their financial lives, but apathy and fatigue looks to be returning in the new normal
For almost 2 in 5 Australians, the COVID-19 pandemic was a trigger to completely reassess their lives
Proactive financial planning has dropped in priority in the last 12 months to just 19% from 35%.
Source: Kantar Consumer Sentiment Studies: March 2020 and February 2021. n=150 online interviews
Introducing Finding Financial Freedom
The changing face of financial wellbeing in Australia
A Kantar Australia state of the nation report
- We’re speaking with 2,500 Australians of diverse backgrounds (age, gender, ethnicity, socio-economic status)
- We’ll reveal current financial behaviours, attitudes, desires and knowledge through a generational and cultural lens
- We’ll deliver actionable insights flowing from knowledge and behaviour gaps to help your organisation play a valuable and valued role in the financial wellbeing of Australians
