Millennium Monitor

Millennium Monitor is a unique social trends monitor that explores the patterns and implications of change in social values. Born at the turn of this millennium and now in its sixth iteration, Millennium Monitor focuses on the changes in social values that will shape the future and uses a validated model that is based on academic theory to describe how the social context changes over time. Millennium Monitor provides strategic direction for organisations, brands or categories on how to best position themselves for the future.

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