A global context is provided via a 72-market dip conducted in 2018 and ongoing investigation of values as conducted via Kantar’s Global Monitor.
Society is changing. Post-pandemic Australians are moving from an era of conformity underpinned by safety and security to one of rebellion. Australians are rebels with a cause and we’ll be led by those courageous enough to
- challenge the status quo
- change everything
- and find a better way.