Drive brand growth with meaningful innovation
Successful innovation needs to grow portfolio sales in the short term and build brand equity in the long-term. To do this, it must create avenues for sustainable brand growth with meaningfully different innovations that are fuelled by a holistic understanding of people, their contexts and brands. We apply the latest behavioural science thinking, use implicit testing approaches and we interrogate existing primary and digital data to guide and inspire our clients. From scoping the opportunity to testing and building winning propositions, right through to optimising launch success. Our state-of-the-art platform, Kantar Marketplace helps our clients to accelerate their innovation journey. And our iterative learn, test and learn approach helps them fine-tune and optimise products and services to address real consumer tensions and build their brands
A framework to guide how to win with meaningfully different innovation
Underpinned by the four pillars of new world innovation
— Learn, test and learn
— People and context
— Brand centricity
— Effective execution
