Data analysis tools

Use these links to access primary data analysis tools

 

NeedScope decoding AI
Analyse marketing images using the NeedScope AI

Insight OUT
Data analytic tool used to auto-generate slides on brand and wave analysis for reports

TRI*M
Online software tool for TRI*M analysis that converts easily to report slides

Q – desktop (available via a request to IT)
Data analytic tool used to create and manage cross-comparisons, banners, and basic tables which can be maintained and monitored to prevent changes

RFS – desktop (available via a request to IT)
Data analytic tool used to create and manage cross-comparisons, banners, and basic tables

SPSS – desktop (available via a request to IT)
Data analytic tool used to review fieldwork data and utilise in MSC analytic tools