COVID-19 Barometer

The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 60 markets.

Understand how people are feeling and acting around the world with Kantar’s COVID-19 Barometer, which canvases the opinion of over 50,000 people in 50+ markets.


The largest study of its kind, our COVID-19 Barometer helps you answer questions like:

  • How are people feeling today?
  • What are their major concerns, fears and expectations?
  • How are their attitudes changing?
  • How has purchase behaviour changed?
  • And consumption of media and social channels?
  • What are the implications for brands and marketing?
  • How should brands respond to changing dynamics?
  • Which touchpoints are now most relevant?
  • What can we expect next?
  • What can we learn from other countries?