How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?

To answer some of these innovation challenges, we’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands such as L’Oréal, McDonald’s, Haleon, Coca-Cola, Pets at Home, Baileys and more.

After reading this guide, you will learn:

• Why it’s important to build your innovation strategy from strong brand foundations to step into new spaces
• How you can use advertising to unlock the potential of your launch
• How innovation can help you create a successful brand experience
• Why you should keep human insights when using AI in your innovation process