Sydney, 19 March 2026: Kantar, the world’s leading marketing data and analytics company, has entered a strategic partnership with Quilt.AI and launched its first product, EvaluateExplorer.

As marketing increasingly plays out in digital and creator-led spaces, brands need better ways of separating genuine cultural shifts from noise, and capitalising on this knowledge. EvaluateExplorer will join Kantar’s suite of innovation tools, using meaningful, predictive multi-source intelligence to offer brands a more holistic understanding of the context shaping consumers’ lives, wants and needs, helping them to make better and faster marketing decisions.

The partnership brings Quilt.AI’s technology platform and cultural insight together with Kantar’s understanding of people, culture and brand growth, based on its proven frameworks and billions of attitudinal and behavioural data points. Kantar clients will gain access to rich cultural insights spanning public digital conversations in search, social, LLMs and GenAI agents and in creator ecosystems around the world, enabling confident brand growth decisions.

The partnership includes a non-equity financial commitment by Kantar to co-develop joint offers. The first is EvaluateExplorer, which helps brands spot innovation opportunities that are right for their brand, generate meaningfully different concepts for new products and services, and optimise them for the best chance of success.

EvaluateExplorer uses Quilt.AI technology to analyse digital signals in combination with Kantar’s innovation and brand building expertise. Because EvaluateExplorer uses AI grounded in cultural and behavioural insight, brand fit and proven commercial outcomes, brands get differentiated, brand-specific, ideas for where to innovate next. This can reduce the entire innovation opportunity-to-concept process to as little as one week.

Dr Nicki Morley, Kantar’s global innovation lead, says, “Brands invest millions in innovation yet one in three launches are dead or dying by their second year. It is not because they’re bad ideas; culture shifts incredibly quickly these days, and it is easy to end up chasing the wrong opportunity.

“This new offer, developed in partnership with Quilt.AI, is another example of Kantar’s AI leadership, building on our existing tech, data and platform investments with Quilt.AI’s technology, anthropologically grounded algorithms, and data capabilities to help the world’s most successful brands make confident brand growth decisions.”

“Our partnership with Kantar brings together the best of human and machine intelligence, connecting what people say and do online with what creates sustainable growth,” adds Dr Angad Chowdhry, Quilt.AI Co-Founder.

“Unlike traditional social listening, Quilt.AI’s approach goes beyond surface-level chatter to focus on culture and context. Combining Kantar’s expertise with Quilt.AI’s technology gives brands the big picture and the nuance, accelerating how marketers can make decisions from insights that are trusted, data-driven and deeply human.”

Nikki Davey, Head of Innovation at Kantar Australia, says that “in a market where innovations are struggling in infancy and where cultural nuance shifts quickly across Australia’s diverse population, EvaluateExplorer helps brands cut through the noise with clarity and speed.”

“Australian brands operate in one of the world’s most dynamic FMCG and services markets, where cultural shifts and competitive intensity demand faster, smarter innovation choices. Early interest from Australian brands reflects the market’s appetite for tools that combine cultural insight, behavioural signals, and brand strategy to accelerate growth.”

“From travel to financial services to alcohol, Australia’s categories move quickly. The beauty of EvaluateExplorer is that it helps teams spot opportunities that are right for their brand and the unique dynamics of the Australian market.”