Discover Australia’s most valuable brands.

The top 40 most valuable Australian brands of today are worth US$125bn. This is based on the opinions of more than 45,500 respondents about 965 unique brands across 74 categories. These results reflect the fact that people reward brands that are both meaningful (meet needs in relevant ways) and salient (come easily to mind). When brands achieve meaningful salience, they are well known for something that consumers feel is relevant to their lives, and tend to grow market share as a result. As people become more discerning with their spend, one-way brands can stand out from the crowd is by providing a product or experience that’s tailored to the individual.

  • Download the report to discover what makes a strong brand and strategies to create a clear, distinct proposition which drive consumer satisfaction and sales.
  • Read our media release to find out who Australia’s most valuable brands are

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Discover Australia’s Top 40 brands and how to build stronger brand equity over time


During times of crisis, people tend to become more risk averse; consumers want to be confident that they are spending their money well and that they can trust the brands they are investing in. View the Australian brand ranking results in this infographic, covering a summary of Australia’s leading brands, category performance and more.

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Top 40


To be eligible for inclusion in this brand ranking, brands must have originated in Australia or be owned by an Australian company, and their finances must be publicly available. In this video, we walk through the methodology behind our brand valuation rankings, a three-step process, which uses financial value and brand contribution to determine the brand’s value. Learn more about the methodology behind Kantar BrandZ brand valuation rankings.

Kantar BrandZ Most Valuable Global Brands 2023


Explore how the world’s most valuable brands have faced the challenges of the past year and the opportunities to chart a path to future growth.