The top 40 most valuable Australian brands of today are worth US$125bn. This is based on the opinions of more than 45,500 respondents about 965 unique brands across 74 categories. These results reflect the fact that people reward brands that are both meaningful (meet needs in relevant ways) and salient (come easily to mind). When brands achieve meaningful salience, they are well known for something that consumers feel is relevant to their lives, and tend to grow market share as a result. As people become more discerning with their spend, one-way brands can stand out from the crowd is by providing a product or experience that’s tailored to the individual.

• Download the report to discover what makes a strong brand and strategies to create a clear, distinct proposition which drive consumer satisfaction and sales.
• Read our media release to find out who Australia’s most valuable brands are

Infographic

During times of crisis, people tend to become more risk averse; consumers want to be confident that they are spending their money well and that they can trust the brands they are investing in. View the Australian brand ranking results in this infographic, covering a summary of Australia’s leading brands, category performance and more.

Methodology

Articles