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Winning brands stand for something: they are meaningful, salient, and continually evolving. Position your brand correctly for growth, identify and seize opportunities, make your brand stand out, and measure what matters.

Distinctiveness only gets you halfway

“It’s official! Liquid Death, the darling of marketing pundits around the world in 2024, has finally hit Australian shelves. Now you might be wondering, do we need another commentator chiming in with an opinion on Liquid Death?

And indeed, it might seem there’s not too much more to say. There have been plenty of casual and formal observers on LinkedIn, on conference stages, and in the marketing press admiring how ‘water-in-a-can’ could make as much impact or as much money as Liquid Death has.

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Measure your brand’s performance

Check your brand performance and measure success in a new way, using a brand guidance system built by experts in brand tracking.

BrandZ 2023 Event Highlights

Learn from the world’s largest brand equity dataset, and the most successful brands around the globe, on how to drive your business through the power of brand.

How brands grow faster

Learn some of the secrets to how brands grow faster and how to disrupt differently in this short video.

Nine Powered – The great debate

Watch Kantar Australia’s Head of Brand Strategy Ryan France debate purpose-driven marketing at final session of The Big Ideas Store along with key industry speakers.