Data analysis tools
Use these links to access primary data analysis tools
NeedScope decoding AI
Analyse marketing images using the NeedScope AI
Insight OUT
Data analytic tool used to auto-generate slides on brand and wave analysis for reports
TRI*M
Online software tool for TRI*M analysis that converts easily to report slides
Q – desktop (available via a request to IT)
Data analytic tool used to create and manage cross-comparisons, banners, and basic tables which can be maintained and monitored to prevent changes
RFS – desktop (available via a request to IT)
Data analytic tool used to create and manage cross-comparisons, banners, and basic tables
SPSS – desktop (available via a request to IT)
Data analytic tool used to review fieldwork data and utilise in MSC analytic tools