Kantar and The Ellen McArthur Foundation demystify the circular economy with new accessible playbook for marketers

From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks, Kantar unveils 10 marketing trends to watch in 2025

New Kantar study reveals a greater focus on performance marketing in Australia and identifies the traits of high performing marketing effectiveness organisations

Virgin Australia named a Rising Innovative Brand in Kantar’s Outstanding Innovation Awards 2024

Australians remain a challenging advertising audience seeking humorous ads or those telling an interesting story as offline hold top equity rankings in Kantar’s 2024 Media Reactions study

Customer Experience industry leaders join forces to launch first ever CX global standards

Kantar introduces AI into the innovation cycle launching ConceptEvaluate AI

Kantar launches new AI assistant and AI product roadmap

CommBank named in Kantar’s BrandZ Top 100 Most Valuable Global Brands 2024

AI and Gen AI – What’s the difference?

Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers

Kantar analysis of 6.5 billion consumer datapoints reveals the three rules of brand growth

AI – tone deaf or not?

Over half of Australians want to be more confident in understanding financial matters

Kantar promotes from within announcing new Consulting leadership in Australia

Kantar launches new attention measurement framework helping brands cut through the noise

Mental health, poverty and climate change top the sustainability issues that Australians are most concerned with and want addressed in 2023

Kantar releases its 2024 media trends and predictions report

Kantar Australia promotes from within for new leadership in media practice

New Kantar research reveals Australians prefer offline channels as Amazon grabs top spot globally for ad platform preference