Including the 2025 Kantar Creative Effectiveness Awards ANZ winners

“Creative effectiveness delivers 4.7 times greater ROI*. Impact, attention and effectiveness become natural outcomes of creative content that is rooted in consumer insight and executed with authenticity in a meaningful manner.”
*Kantar LINK & WARC ROI Database, 2023

Aussies and Kiwis have an insatiable desire for being entertained, authentically. 

Every year we discover something new in the ever-evolving ANZ advertising landscape. What we see as the connective tissue for 2025 is an insatiable desire for life, laughs and cultural connection.

Whether via emotional stimulation, craving a belly laugh, or igniting a fiery passion, when it comes to content and advertising, we inherently seek out more entertainment, more humour, more melody, and more spirit in what is served up to us.

The key to getting this right across is in early-stage creative testing. It works for engagement, and it works for sales – as you’ll see clearly in this booklet where we showcase how ’desirable’ ads are insatiably connecting with Australians and New Zealanders.

Please do reach out to us or your Kantar account manager – we’d love to talk creative effectiveness with you to help your brand grown and shine and attract consumers with an insatiable desire in 2025.